In today’s sports world, the way a team looks is big business. ‘Look good, feel good, play good’ is more than a catch-phrase as the brand and style of new uniforms in college football has become a primary focus in the recruitment effort. In the past, the teams with the greatest traditions (Alabama, Texas, and USC) were able to get all of the ‘big time’ recruits. However, a new trend has emerged as teams like Oregon, Maryland, and Rutgers are now able to draw in top recruits because of the popularity their uniforms.
According to Allan Brettman (http://tinyurl.com/b8lb2d9), when Oregon first came out with the new uniform combinations it created a lot of buzz about the university. The media and sports fans were focused on the football team and high school kids liked the new uniforms. Although somewhat controversial, the focus on uniforms may seem like a crazy idea but as it relates to recruiting it has leveled the playing field for competing against traditional powerhouse teams.
There are still folks who feel that the combinations of uniforms is a waste of money; especially the smaller schools that do not have the same funding like the bigger universities and cannot compete. The trends in college football may change, but right now the team with the best uniform design has a great shot at landing the big time recruits.